SEO Notes - Page 2

Internal Linking and Anchor Text

Links are how pages are discovered and how importance flows through a site. The text inside them is how a crawler learns what the destination is about...

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Headings and Content Structure for Search

Headings are how a crawler works out what a page covers and how it is organised. They are also how you become eligible for a featured snippet.

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Titles and Descriptions That Earn Clicks

Ranking is half the job. The title and description decide whether anyone clicks, and they are the two pieces of markup a searcher actually reads.

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SEO Friendly HTML Structure

Search engines read markup, not screenshots. The structural decisions that make a page understandable to a crawler are the same ones that make it unde...

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How Google Works: Crawling, Indexing and Ranking

Four stages between publishing a page and someone finding it. Knowing which stage a problem sits in is what turns SEO from guesswork into debugging.

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Open Graph and Social Sharing Metadata

Control what appears when your page is shared in a chat, a feed or a message. Without these tags the platform guesses, and it usually guesses badly.

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Meta Description, Robots and Canonical

Three head entries that shape how a page appears in search results, whether it is indexed at all, and which URL gets the credit.

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The head Element and the Page Title

Nothing in the head is drawn, and yet it decides how the page is found, shared, cached and rendered. The title alone is the most valuable line of mark...

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Why Semantic HTML Matters

Two pages can look identical and be worlds apart. Semantic markup is what tells browsers, screen readers and search engines what each part of a page a...

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Lazy Loading and Image Performance

Images are usually the heaviest thing on a page. loading, decoding, fetchpriority and preload are four attributes that decide how fast it feels.

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Writing Alt Text That Actually Helps

Alt text is not a caption, not a keyword list and not a file name. Learn the decision tree that tells you what to write, and when to write nothing at...

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The Anchor Element: Turning Text Into a Link

One element built the web. Learn the href attribute, what makes link text good or useless, the target and rel attributes, and why a link is not a butt...